Randall-Reilly names Newman Director of Interactive Marketing, Construction
Newly created position signals ongoing commitment to new media development.

TUSCALOOSA, ALA. (April 2010) – Randall-Reilly, the premier business media and information company focused on construction and trucking, recently announced the promotion of Michael Newman, formerly electronic media manager for Equipment World magazine, to the newly created position of director, interactive marketing, construction. In his new role, Michael is responsible for overseeing the creation and execution of world-class internet marketing strategies designed to help advertisers expand their online opportunities while providing them with a measureable return on their investment.

“Michael’s leadership will be integral to the ongoing success of our interactive marketing efforts,” says Jim Davis, vice president, interactive media. “His deep knowledge of the construction industry, combined with his technical and marketing skills, will enable him to develop and implement new ways for our customers to reach their customers and prospects.”

The company’s Interactive Media Division was formed when Randall-Reilly acquired eVision Marketing Group from Davis in November 2008. The division offers a variety of services, including search engine marketing, search engine optimization, email marketing, website usability/navigation, targeted internet advertising and digital magazines.

“Creating Michael’s new position highlights the fact that even in these difficult economic times, Randall-Reilly continues to invest in its products,” says Dan Tidwell, senior vice president, construction. “We are doing everything possible to offer our advertising partners new and innovative ways to find and keep customers.” Randall-Reilly’s products in construction include Equipment World (www.equipmentworld.com), Better Roads (www.betterroads.com), Aggregates Manager (www.aggman.com), and Total Landscape Care (www.totallandscapecare.net).

Newman has been with Randall-Reilly for more than 12 years; four years as electronic media manager/regional sales manager and eight years as director of web development. He began his career in technology at the University of Alabama while working on his PhD in Instruction Technology and in a teaching role in the College of Education.

Newman holds BS and MA degrees from the University of Alabama and has completed his coursework for a PhD in Instructional Technology. A U.S. Navy veteran, Newman was assigned to SEAL Delivery Vehicle Team One and served on several naval vessels. He lives in Tuscaloosa with his wife, Susan, and their sons, Calloway and Butler.

About Randall-Reilly Business Media & Information
Founded in 1934, Randall-Reilly (www.randallreilly.com) is the premier U.S. media and information company focused on the trucking and construction industries. Its diversified portfolio includes print and digital publications, custom media, websites, interactive media, data products, research and events.

The company’s trucking division serves the fleet, owner-operator, recruitment, truck stop, pre-owned truck and trailer, dealer and heavy-duty aftermarket segments. Randall-Reilly’s construction division covers the highway and heavy construction, road building, aggregates, landscaping and used equipment markets.

Randall-Reilly’s Equipment Data Associates Division is an industry-leading collector and aggregator of equipment purchase and financing data, which it offers to its customers in industrial equipment end markets for sales lead generation and market intelligence. Randall-Reilly Custom Media provides major corporations with customized brand marketing programs.

Randall-Reilly has offices in Tuscaloosa, Ala., Chicago, Charlotte, N. C., and New Berlin, Wis.